What Not to Do When Creating SEO Content
Websites are filled with content that includes product descriptions, about pages and contact information. In many cases, you’ll also be posting blogs to provide valuable information for your visitors, so it’s vital that you use good search engine optimization in all the written text on your site.
Using proper SEO techniques in your content will help you move up in rank and it will make it easier for users to find you when searching for information relevant to your business. On the other hand, using SEO techniques incorrectly will have the opposite effect. Therefore, you need to know what not to do as well as what to do. Below are a few examples of what not to do when creating SEO content.
Not Using Keywords Correctly
Keywords are still a big part of content SEO but it’s more important than ever to use original keywords that are relevant to your business. When users search a specific word or phrase, they expect the information they receive to be about that topic and if it’s not, they will quickly leave your site and that will get you pushed down the ranks.
Search engines will also penalize you for keyword stuffing, so be aware of how many times you use the words or phrases in your content. If you’re having trouble coming up with keywords, we can help. One of the services we offer here at SEOdriven includes conducting extensive keyword research.
Not Producing High Quality Content
The quality of your content does affect SEO and it will help determine where you rank on the search results page. If you don’t provide your visitors with quality content, they won’t stick around. When your site has a high bounce rate, it tells search engines that you don’t have anything of value for your visitors and that’s a problem.
Since Google is focused on providing users with the best possible experience, you won’t move up in rank if you don’t have quality content. The best advice is to write your content with the reader in mind and add keywords and other SEO techniques in for the search engines. This will help ensure you’re providing quality content.
Concentrating On Quantity Instead of Quality Backlinks
Backlines have the potential to drive traffic to your site so they are an important part of SEO. The problem is that many people focus more on quantity instead of quality and that’s a mistake. You only want quality websites linking back to your site because this will help build your reputation. It can help establish you as an expert in your field but if poor quality sites are linking back to you, it can have the opposite effect.
Using too many backlinks or ones that are not relevant to your content will also have a negative effect on your SEO and it could get your site penalized. If you’re not getting the traffic you hoped for, give us a call today and our experts will help ensure you have an SEO friendly website.
When you take steps to use good SEO practices in your content, you’ll see the results. You’ll move up in rank and that will make you more visible. As a result, your traffic will pick up and you should see an increase in sales.