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Social Media Marketing is Just One Tool in your SEO Arsenal

Posted December 19th 2012 News

Social Media MarketingWhile studies have shown that search engines like Google are now counting social signals into your search placements and rankings, this means social media activity is more relevant than ever before. However, this does not mean that your entire SEO campaign should be centered around social media marketing or that you should fall lax on other methods of building traffic, ranking and SEO.

Let’s take a look at why social media helps and why you can blend it with what you’re already doing.

Why Social Media Helps

Before we look into how to use social media with your current SEO efforts, let’s take a look at why it helps in the first place. First, it’s a great standalone marketing strategy that allows you to connect directly to your target market. It can also be used along with search engine optimization to strengthen your presence in search results. Here is how it does this:

  • Gives you quality, inbound links- Relevant links are very important to your search ranking. Inbound links are one of the most important aspects of the ranking of your site. Social media can give you thousands of great inbound links. The most important part of this is that most of the links that come from a social media marketing campaign will be read as natural links – not bought or solicited or reciprocated.
  • Build reputation – Yet another benefit to social media marketing for your website is that it builds brand awareness and reputation for your site. Most social media sites rank well in the search engines. When people are talking about your website on these sites, it will increase your reputation and ranking at the same time. Just be careful using this method because just as good news can go viral- bad news can go even more quickly so protect your reputation and give people good things to talk about.
  • Build rank to a new site- If you are launching a new site that you know will need some time to show in search rankings, you can play on the fact that the social media shares of your website will get into search more quickly. While you don’t necessarily want the social shares to show up before your website in search, it can be a great way to get noticed and begin getting ranking while you wait for a new site to rank.

How to Blend Social Media Marketing with Your Current SEO

When it comes to social media marketing, there are great ways to work it into the routine you are already doing. For example, you can share your website and blog posts or articles to social networking sites. Encourage other people to share them, comment on them and engage.

Add social share buttons to your blog posts and to other relevant and easy-to-find places on your website. This will make it easier for people to share your content and increase your inbound links as well as social signals and traffic to your site. Then remember to create shareable content that uses your keywords naturally.