SEO and Keyword Usage Strategies

May 27th, 2010

When writing web content it is important to understand basic SEO and keyword usage strategies. There is no guaranteed strategy that will put your piece at the top of the search pages, but there are several ways in which you can improve your article, or blog posts ranking.  SEO is simply search engine optimization, the act of making your content search engine friendly so that the web crawlers for the search engines will find it.  The idea behind SEO writing is to use keywords related to your topic and using them properly throughout your article of blog post.

While using SEO and keywords it is important to make sure that you are not committing the SEO crime of keyword stuffing.

For example if I were writing an article about riding bicycles and included a paragraph like this: Bicycles are fun. Riding bicycles is healthy for bicyclers. Bicycles are great exercise. If you ride bicycles you are a bicycle rider and are getting fit from riding bicycles.

It would be guilty of keyword stuffing, which is when you use the keywords more often than they would be used in a normal statement just to get them in there. To use proper SEO and keywords another way to write the same paragraph would be: Riding a bicycle is a great way to get fit and healthy. If you’re looking for a fun way to exercise you may want to consider bicycling.

The second way of writing the paragraph not only eliminates many extra words and sentences, but also makes the paragraph flow smoothly while using the keyword in two different ways without cramming it down readers’ throats.

Keywords should be scattered throughout the article in order to provide a good flow and the most efficient manner of relaying information to the reader. The introductory paragraph should contain the keyword phrase that is in the title in the first sentence. After that you can use the main or another keyword once or twice in the paragraph.

The following paragraphs should include the main keyword once and secondary keywords once or twice in each paragraph.

The closing paragraph should reiterate the information from the article and should use the main keyword at least once, as well as any secondary keywords that fit in naturally.

When you look at this post you will notice that all of these strategies for SEO and keyword usage are used throughout. You have gained information and a skill that you can use to make your work better without having the keywords thrown at you without any rhyme or reason. This is the proper way to use SEO and keyword usage strategies.

SEO Tips: Your Search Results May Fluctuate

February 15th, 2010

When it comes to search engine optimization (SEO) and what techniques and tactics to use online, one of the most important things you can learn is that your search results can fluctuate and this is perfectly normal. Don’t be alarmed when you see that your search results fluctuate. This is completely normal but it makes many people think that something’s wrong when they see their rankings dip or drop from day to day.

To understand why search results fluctuate, you need to understand the ever-changing status of the Internet. New Web sites are coming up every day and existing sites have content changed, removed, added and optimized. Because of this, you can expect that your own results will change and go up and down often.

When you have your best keywords in place and your top SEO efforts in action, you may become comfortable with seeing your Web site rank highly for these keywords. It’s a good feeling to see your efforts paying off and your Web site coming up on top. But then if you drop in ranking, it can be devastating to someone who doesn’t know any better or understand why.

You can’t expect that getting to the top will help you remain there forever. Search engine rankings are not static and neither are the traffic they bring in. There are many different factors that can account for the fluctuations you see and your rankings are going down, you can consider these factors when you make updates in your SEO.

One reason for fluctuations is updates by the competition. They may have changed their tactics to get better results, thus affecting your ranking for the same competitive keywords. There could have been changes in the amount of people searching for certain terms or even in the algorithms of the search engines themselves.

This is why it is important to understand that concentrating on targeted traffic and conversions for your business and Web site will bring much better results than a focus on rankings alone. You want to work on quality links back to your site, enriched content on your site and overall making your Web site better. When you do this, you will see that while there may be some fluctuation in your search engine placement, there won’t be any changes in your overall traffic or business success.

Let SEOdriven.com help you achieve and maintain the rankings you deserve. Call us 1-866-717-5646 or fill out our SEO quote form and one of our SEO experts will contact you shortly. We are a Miami SEO company serving nationwide.

Link Building Tips- Use Twitter for Maximum Exposure

February 3rd, 2010

If you want to learn how you can build better, strong links back to your Web site, Twitter is a great place to start. There are a lot of ways that businesses can benefit from Twitter and other similar social networking sites and you may have heard of this before. Link building is one way you can use Twitter to your advantage as a business.

Tweets are limited to 140 characters which means it’s important to “get down to business” and many people find it an easy and useful way to send messages and share links with others. If you read an interesting story, post a new blog or launch a new Web site, you can use Twitter to easily spread the news. Since the character limit is low on Twitter, users are often forced to convey their message through links instead and URL shorteners also exist to help you get more message in with your link.

You can also make your messages “retweetable” by keeping them below 120 characters and even asking people to please retweet (plz RT) for you. When you post something interesting, fun or entertaining, you can bet that it will be retweeted by at least some of your users. This means that the message goes out to their followers as well as to your following. This greatly increases the chances of people seeing and clicking on your links.

One of the main benefits to Twitter link building is that most of the clicks you receive through this method will be relevant to your network or niche. The chances are in your favor that the people who are visiting are interested in your topic or niche already. This means better, higher quality links and better conversions as well.

Just remember that if you want to make the most of Twitter, you need to do more than just blatant self-promotion. When you are a valued member of the community, you are much more likely to get clicks and visits to your links. You will also have more users passing along your links and when you provide links of value, people will be more likely to pass them on, increasing your exposure.

You can add “Tweet this” icons and links to your Web pages and blog posts which will encourage Twitter users who read your pages to forward them on to other people. This can be a great way to get your link around even more. If you’re willing to put in the effort, using Twitter for maximum exposure of link building is a great process that can get your Web site noticed by thousands and thousands of Web users.

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