Archive for July, 2009

SEO Copywriting Techniques for Results

Wednesday, July 22nd, 2009

You may have heard about the importance of copy on your website when it comes to SEO. Anyone with a website wants to be sure they get the best ranking possible and there are many tips, tricks and techniques out there to help you do so. However, you’ve probably also hear that when it comes to SEO, “content is king”.

The truth is that content is only king when it’s quality content and quite frankly, there’s a lot of low quality content making the rounds out there on the Internet. People are tired of seeing the same old junk, poorly written copy, blatant sales ads and even poor spelling and grammar from a business they are supposed to be taking seriously.

Proper SEO copywriting will give you the results you want while simultaneously bringing in more customers because they genuinely like what you have to offer. When we talk about the content of a site, this includes the title, description, specific keywords as well as the headlines and body of each page on your website. Every word counts and you need to know how to make it work for you.

One of the biggest mistakes people can make with SEO copywriting is to overuse their keywords or not use them in a logical manner. They just throw them in there and hope they “stick” and work for them.

Here are some additional tips:

  • Write for your audience, not for yourself
  • Avoid using your own opinions in your copy
  • Grab their attention right away before they click away
  • Always proofread and avoid spelling and grammar mistakes
  • Think before writing
  • Know the answers to important points your customers will ask
    • What are the benefits of your product?
    • How is your product better than the competition?
    • How can you persuade people to buy it?
    • What assurance do you provide that people will like your product?
  • Always include accurate facts and figures
  • Keep descriptions short and simple

Your content should give the people answers to these questions. They should feel there is a benefit to them for being on your site, using your product or service, etc.

Keyword and keyword phrase selection should also be done correctly. Key phrases should define your website theme, describe your product or service and possible include the name of your city or country to provide uniqueness and local search engine optimization.

SEO copywriting needs to have the proper blend of writing for search engines and writing for the actual human visitor. Not everyone can blend this successfully. This is when it can really pay off for you to hire a professional SEO copywriter to help you get the most from your website copy.

If you need help with SEO copywriting for your website, contact SEO Driven today. We have packages available to assist you with all aspects of your site search engine optimization, including content/copy.

How to Optimize Your Shopping Cart

Tuesday, July 14th, 2009

When you have a shopping cart driven website, search engine optimization is very important. When your entire site is a shopping cart system, you will have to optimize the shopping cart itself for your e-commerce site to be SEO friendly.

Here are a few tips on how you can do that:

  • Start link building- there are many different ways to link build for your site. While there are many SEO tactics you can use on your site, you also need to build links so you can get traffic to your site in the first place.
  • Make the inventory “spiderable”- Using long links that cannot be remembered by a human user and that contain confusing parameters to a search engine spider will reduce the optimization of your shopping cart and e-commerce site as a whole. Replace everything with clear, clean, optimized links.
  • Know what your clients/customers are searching for. – An e-commerce site is different from a brick and mortar store in the sense that you need to label products in the simple formats that people will be searching for. Fancy words and descriptions can hurt your searchability.
  • Always make proper use of your title tags with SEO keywords in mind, including the product and brand name as well as model name and number.
  • Write descriptive texts about each product and category using keywords.
  • Use keyword rich headings H1, H2, etc.
  • Write an excellent Meta description (unique to each page) to get people to click in the SERPs.
  • Remove and reduce any duplicate content. While most shopping carts allow you to add products to multiple categories, if they do not have fresh content in each listing, it will be flagged as duplicate content which can hurt your link equity.
  • Also be sure your content and your products descriptions are completely unique from any competitor’s out there. Never use pre-written manufacturer’s descriptions the way they are listed. Have your own unique descriptions written.
  • Don’t forget your site map. This is another very important SEO step that often goes unnoticed in the website creation process.

Now that you know more about search engine friendly shopping cart, put it into practice and fully optimize your e-commerce site today. As you can see, some shopping carts go wrong right from the get-go. You can prevent these common problems and excel over the competition.

However, if you feel the need to have a professional optimize your shopping cart site then let SEOdriven.com put together the right SEO strategy for your website. We are a Miami Search Engine Optimization company that specializes on search engine friendly shopping cart systems.

Benefits to E-Commerce

Friday, July 10th, 2009

The e-commerce industry is growing quickly and there are millions of websites online and counting. A great number of these websites are e-commerce sites that sell a product or service of some sort. There’s a big world out there and whether you’re just getting in or been on the e-commerce scene for a while, there is plenty of opportunity.

First, you need to understand the benefits to e-commerce and why many people are choosing it as the way of life for them. Here are some of the most common benefits to e-commerce:

  • You can be your own boss – Who doesn’t want to work for themselves, call their own hours and be in charge of what’s happening on the business front? When you work in e-commerce, you have more control over your work schedules and the things that happen within your company.
  • Large potential customer base – When your business is online, this greatly increases your potential customer base. There are so many people you can reach and that you could be marketing to. Customers aren’t going to come just from one small centralized location; they can be from all over the world.
  • Low setup costs - This is a great type of business to get into when you have little to no funds for starting a business. You can often run it from home and you won’t usually need a lot of equipment or tools to operate. This means you won’t have to spend a lot of money on stuff when you first get started.
  • Little overhead expense – With a brick and mortar store or business, you’re going to have to make a lot of money to cover expenses like electric and other utilities, rent or mortgage, etc. just to meet the overhead. E-commerce business has little overhead expense, making it easier and more affordable to maintain.

Now that you can see the benefits to e-commerce, you should be feeling more confident in your decision of whether or not e-commerce is right for you.

If you need assistance with starting, developing or running an e-commerce site, SEOdriven.com has the experience and talented personel to guide you from planning to launching of your new SEO friendly e-commerce shopping cart. Just contact us today to see how our experience can help you start your new e-commerce adventure.

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