Three SEO Tips for Small Businesses
The first thing any small business owner needs to know is what exactly SEO is when working on their web and internet presence. SEO is an acronym for search engine optimization and is used to improve your search engine ranking. The reason this is important is because it allows your website to reach a higher ranking which brings more traffic to your website. There is also social SEO which is your social media efforts that also helps you to get a higher ranking. The following are some tips for small businesses to help them improve their SEO efforts.
Optimizing Social Media Efforts
If you want to optimize your social media efforts then you need to start with your profile. On every site you need to have your profile as perfect as possible which means they need to contain all the pertinent information about your company. You want them to explain your company by using keywords that potential customers can search for on social media sites. While you want consistency, it is not always possible to have the exact same profiles on each site. You have to fit the profile to the social media network while still using your keywords to promote your brand.
When possible you need to geo tag everything that you do online so that your potential customers know where to find your real world locations. Geo tagging basically puts your business on the internet maps like Google and when you are tagged in this way, a map actually comes up during searches with your exact location. One other benefit of this is that when people in your area search for you Google will offer your site as a top spot because of its location. When it comes to SEO efforts, it really is about location in some instances. Your social media efforts should be geo tagged as well as your web site that is optimized for mobile devices.
Share Your Content to Build Links
One of the most important parts of SEO strategies is building links and this means you have to be able to share these links through your website. You must not only share your link with other websites but you also have to have quality links on yours. Not only this, but you have to make your social media sites public and allow sharing from them too. If you do not have this type of link building and sharing of content then you are not going to get the results that you want from your SEO efforts. This means your Facebook posts need to be public, not private and your Instagram photos have to also be made public.
Every small business owner needs to understand how SEO efforts can work to their advantage and needs to use this to increase their profits. You must optimize your social media efforts and always geo tag your website or social media sites in order to get the location hits on search engines. Finally, always share your content in order to build links on other sites and through social media.