Why You Need Regular SEO Audits
It’s easy to avoid doing regular Search Engine Optimization audits but it’s not a good idea. SEO determines how visible your site is online and when you’re not following good SEO practices, your site traffic suffers. You need regular audits to make sure your site is up-to-date and that there are no issues present that could be causing your site to rank low in searches.
If you implemented good SEO practices when you first launched your website, you may think you’re fine and that an audit is not necessary. Unfortunately, that’s not the case. Here’s why.
Technology Is Always Changing
You probably already know that technology is always changing but what you may not know is that this also applies to SEO practices. When search engines update their algorithms to improve how they conduct searches, it affects SEO. Algorithms determine where your site ranks and if you don’t make changes to keep up with the way they conduct searches, you’ll begin ranking lower on the search results page.
Every time the guidelines for SEO changes and they change constantly, it will affect where you rank. If you don’t comply with the new rules and recommendations the search engines make, your site visibility will suffer and the search engines may even ban you. An audit will help ensure that you’re up-to-date with all the rules and that you’re following the best SEO practices.
You Need to Keep Content and Links Updated
Website content can become outdated and if you leave it that way, it makes your company look bad. When people visit and find your phone number is not current or that information you’ve provided is no longer valid because you have not made any updates recently, they’re going to lose interest fast and probably will not return.
Broken internal links or links that lead to deleted pages is also using poor SEO practices. You will rank low if you have these problems on your website. Search engines also use incoming links to help rank your site, so you need to make sure these links lead back to reliable sources or it can discredit your business. An SEO audit will reveal these problems so you can correct them.
It Helps You Track Your Progress
SEO audits are a great way to track your progress because you can easily see what practices are working the best for you and which ones are not working so well. It also allows you to catch problems so you can fix them right away instead of waiting until you notice a significant drop in where you’re ranking.
SEO audits are a very important part of maintaining your website and you need to do them regularly. It’s a way to check your site to make sure you’re using the best SEO practices. It also helps you determine if your content is up-to-date and gives you a way to make sure all of your incoming and internal links are current.
How often you need to perform the audits will depend on the size of your site but experts recommend that you do it at least every six months. If you’re not current with the latest SEO practices, hire a professional to take care of it for you. It’s too important to not to.