Archive for the ‘Keyword Research’ Category

When writing web content it is important to understand basic SEO and keyword usage strategies. There is no guaranteed strategy that will put your piece at the top of the search pages, but there are several ways in which you can improve your article, or blog posts ranking.  SEO is simply search engine optimization, the act of making your content search engine friendly so that the web crawlers for the search engines will find it.  The idea behind SEO writing is to use keywords related to your topic and using them properly throughout your article of blog post.

While using SEO and keywords it is important to make sure that you are not committing the SEO crime of keyword stuffing.

For example if I were writing an article about riding bicycles and included a paragraph like this: Bicycles are fun. Riding bicycles is healthy for bicyclers. Bicycles are great exercise. If you ride bicycles you are a bicycle rider and are getting fit from riding bicycles.

It would be guilty of keyword stuffing, which is when you use the keywords more often than they would be used in a normal statement just to get them in there. To use proper SEO and keywords another way to write the same paragraph would be: Riding a bicycle is a great way to get fit and healthy. If you’re looking for a fun way to exercise you may want to consider bicycling.

The second way of writing the paragraph not only eliminates many extra words and sentences, but also makes the paragraph flow smoothly while using the keyword in two different ways without cramming it down readers’ throats.

Keywords should be scattered throughout the article in order to provide a good flow and the most efficient manner of relaying information to the reader. The introductory paragraph should contain the keyword phrase that is in the title in the first sentence. After that you can use the main or another keyword once or twice in the paragraph.

The following paragraphs should include the main keyword once and secondary keywords once or twice in each paragraph.

The closing paragraph should reiterate the information from the article and should use the main keyword at least once, as well as any secondary keywords that fit in naturally.

When you look at this post you will notice that all of these strategies for SEO and keyword usage are used throughout. You have gained information and a skill that you can use to make your work better without having the keywords thrown at you without any rhyme or reason. This is the proper way to use SEO and keyword usage strategies.

When planning keywords for the SEO of your site, do you make the same common mistakes as most people? Many small business owners make the very same mistakes when it comes to website optimization and choosing their keywords.

Do you just pluck your keywords from random taking anything that sounds like it would relate to your topic? Do you take the most popular (and highly competitive) keywords related to your topic? If any of these things sound like you, it might be time to learn more about keywords.

If you want to get ranked today, it will be important that search engines know that your website contains content that will be useful to visitors. Your site will need to have a relevant match to the keyword phrases you use. If your site is relevant but another is considered more relevant, it will be ranked before yours.

It doesn’t matter what business you are in, you know that marketing will be important. Before anyone can buy what you have, they need to know that it exists. One way to do this is with your keyword choices. You need to pick the right keywords and keyword phrases and you need to know how to use them properly.

While SEO is a complex process, the basics tell us that you need to match your keywords as closely as possible to the actual content on your site. The better it matches, the higher you will rank for those keywords. This is why local SEO is also very useful when done correctly. It may also mean that you need to choose less popular keywords with less competition.

Long-tail keywords are useful in this as well. When you have a 3-4 word phrase as a keyword phrase, you can be more specific. This makes it easier to choose words that are most relevant to the content on your site and will therefore make you rank higher.

Now that you understand how there is more to keywords than meets the eye, you can take the proper approach towards choosing yours and using them properly on your site. If you need some assistance with keyword research, SEO Driven  is a Miami SEO company that provides organic SEO and keyword research is one of our specialties. Contact us today to find out how we can help you.