Archive for the ‘Search Engine Optimization’ Category

You’ve probably heard that on-site SEO will be helpful to your site but if you’re like most people, you really don’t know what to do or where to begin. There are some simple steps you can learn to increase your on-site SEO and once you learn them, they can be started right away.

Here are some examples of these things:

• Place keywords in your <title>
• Write alt text in images
• Create a sitemap
• Use H1 tags for article heading
• Highlight the article keywords
• Use keyword rich anchor text for inter-linking your pages

Each of these things has a useful purpose in the SEO-friendliness of your site. Placing keywords in the ALT attribute of your images tag will increase the keyword density of a page and it will also rank your images in Google image search. Be sure to avoid keyword stuffing in these situations.

For example, the sitemap will give you better chances of getting indexed fully by Google. It can also be very helpful if you re-organize your site or add new pages and content. The more pages that get indexed by Google, the more search results you can get for your site which equals more traffic.

Heading tags are very important and you should try to use H1 and H2 where relevant. Highlighting the keywords using bold text is another SEO tactic that helps the Google crawlers/bots identify and classify your site.

If the site in question is a content site, it will also be helpful to interlink or cross link your posts/pages with keyword rich anchor text. This can help improve user navigation, making it easier for visitors to your site to find their way around and it also helps your visibility in Google rankings.

This is not all that is contained in great website SEO but these are some basic things you can begin doing right now. If you want more in-depth and complete search engine optimization of your website, it’s suggested you hire a specialist in the field with the experience needed to help you.

Remember that SEO Driven is a Florida SEO Company specialist that can help you with your on-site SEO. Contact us today to learn more about our services and how we can take your website to the next level.

You may have heard about the importance of copy on your website when it comes to SEO. Anyone with a website wants to be sure they get the best ranking possible and there are many tips, tricks and techniques out there to help you do so. However, you’ve probably also hear that when it comes to SEO, “content is king”.

The truth is that content is only king when it’s quality content and quite frankly, there’s a lot of low quality content making the rounds out there on the Internet. People are tired of seeing the same old junk, poorly written copy, blatant sales ads and even poor spelling and grammar from a business they are supposed to be taking seriously.

Proper SEO copywriting will give you the results you want while simultaneously bringing in more customers because they genuinely like what you have to offer. When we talk about the content of a site, this includes the title, description, specific keywords as well as the headlines and body of each page on your website. Every word counts and you need to know how to make it work for you.

One of the biggest mistakes people can make with SEO copywriting is to overuse their keywords or not use them in a logical manner. They just throw them in there and hope they “stick” and work for them.

Here are some additional tips:

• Write for your audience, not for yourself
• Avoid using your own opinions in your copy
• Grab their attention right away before they click away
• Always proofread and avoid spelling and grammar mistakes
• Think before writing
• Know the answers to important points your customers will ask
  • What are the benefits of your product?
  • How is your product better than the competition?
  • How can you persuade people to buy it?
  • What assurance do you provide that people will like your product?
• Always include accurate facts and figures
• Keep descriptions short and simple

Your content should give the people answers to these questions. They should feel there is a benefit to them for being on your site, using your product or service, etc.

Keyword and keyword phrase selection should also be done correctly. Key phrases should define your website theme, describe your product or service and possible include the name of your city or country to provide uniqueness and local search engine optimization.

SEO copywriting needs to have the proper blend of writing for search engines and writing for the actual human visitor. Not everyone can blend this successfully. This is when it can really pay off for you to hire a professional SEO copywriter to help you get the most from your website copy.

If you need help with SEO copywriting for your website, contact SEO Driven today. We have packages available to assist you with all aspects of your site search engine optimization, including content/copy.