Archive for the ‘Search Engine Optimization’ Category

How to Optimize Your Shopping Cart

Tuesday, July 14th, 2009

When you have a shopping cart driven website, search engine optimization is very important. When your entire site is a shopping cart system, you will have to optimize the shopping cart itself for your e-commerce site to be SEO friendly.

Here are a few tips on how you can do that:

  • Start link building- there are many different ways to link build for your site. While there are many SEO tactics you can use on your site, you also need to build links so you can get traffic to your site in the first place.
  • Make the inventory “spiderable”- Using long links that cannot be remembered by a human user and that contain confusing parameters to a search engine spider will reduce the optimization of your shopping cart and e-commerce site as a whole. Replace everything with clear, clean, optimized links.
  • Know what your clients/customers are searching for. – An e-commerce site is different from a brick and mortar store in the sense that you need to label products in the simple formats that people will be searching for. Fancy words and descriptions can hurt your searchability.
  • Always make proper use of your title tags with SEO keywords in mind, including the product and brand name as well as model name and number.
  • Write descriptive texts about each product and category using keywords.
  • Use keyword rich headings H1, H2, etc.
  • Write an excellent Meta description (unique to each page) to get people to click in the SERPs.
  • Remove and reduce any duplicate content. While most shopping carts allow you to add products to multiple categories, if they do not have fresh content in each listing, it will be flagged as duplicate content which can hurt your link equity.
  • Also be sure your content and your products descriptions are completely unique from any competitor’s out there. Never use pre-written manufacturer’s descriptions the way they are listed. Have your own unique descriptions written.
  • Don’t forget your site map. This is another very important SEO step that often goes unnoticed in the website creation process.

Now that you know more about search engine friendly shopping cart, put it into practice and fully optimize your e-commerce site today. As you can see, some shopping carts go wrong right from the get-go. You can prevent these common problems and excel over the competition.

However, if you feel the need to have a professional optimize your shopping cart site then let SEOdriven.com put together the right SEO strategy for your website. We are a Miami Search Engine Optimization company that specializes on search engine friendly shopping cart systems.

Local SEO: Using the Right Keyword Tools

Sunday, June 7th, 2009

Local search engine optimization can help you get recognized by more people in a smaller, targeted area such as the city you work in. Nearly every online marketing campaign begins with the right choice of keywords. Effective keyword research is necessary to make sure you are getting the most of your efforts and making your name known amongst the many other competitors.

When it comes to using the right keywords, local SEO will vary a bit from wider forms of SEO. It’s also very important that you learn how to do the proper keyword research. Luckily there are experts and tools to help you in this process. You shouldn’t try to just pluck keywords from the air, taking what sounds good and tossing others.

There needs to be a specific plan and research involved in choosing these local keywords. This is why keyword tools can be so helpful. With so many to choose from, it can be difficult to know which ones are really the best for you to use.

Here are the three most popular and highly effective keyword tools that can help you in your local SEO:

  1. Wordtracker
  2. Google’s keyword search tool/ Google AdWords keyword tool
  3. Keyword Discovery

Wordtracker has been around for a number of years and remains one of the best and most reliable resource tools for finding in-depth keywords for your SEO campaign. Google tools allow you to see possible keywords as well as to look at what people in your area are searching for.

For example, you can get stats on how many people are searching for “Los Angeles plumber” or “San Antonio roofing repair”. This type of tool is vital to your local SEO campaign. With these keyword tools, you can find out what terms real people are actually using to search the Internet each and every day.

These tools are important for multiple reasons. For one, you might not be able to come up with all of the best possible keyword options all on your own. A tool can give you more ideas for words and phrases to use in your local SEO. Another problem is that you won’t know how these potential keywords are ranked. How many people are searching for them? How popular are they with other advertisers? How much competition is already out there for a particular phrase?

This type of information can greatly help your local search engine marketing plan. We encourage you to use at least one of these tools while performing in-depth keyword research to discover which words and phrases will be best for your local SEO campaign.

4 Quick Tips for SEO

Friday, June 5th, 2009

When it comes to SEO, there are so many different sources of information out there, each of them telling you something different. Search engine optimization is actually a complex process that involves many different factors. It’s not as simple as just doing a couple specific things or not doing a few things.

However, if you’re looking to brush up on your SEO for optimizing your website, here are 4 quick tips you can keep in mind:

1.      Prepare an excellent press release when you first launch your website and any time after that something important or significant is happening within your business or website and you want to make people aware of it. You can also write reports on any type of new release happening within the company. This is a great way to get your company name out there.

2.      Maintain keyword-rich titles and content on your website. Remember that this can change over time so you may need to re-evaluate your chosen keywords every so often to keep them fresh and be sure you are using the best choice.

3.      Use video for online video content distribution. You can use training videos, interviews, presentations and more to get your website noticed and improve your ranking with video marketing.

4.      Always place relevant photos and images on your site that are keyword related. All tag for the image or illustration should be keyword oriented as well as the image descriptions. This can also help your site show up in search engine image searches.

Just remember that these tips are only a taste of what there is to learn and know about search engine optimization.  If you want your pages to rank the best that they can on the search engines in search results for your chosen keywords, it will require time. You will also need to regularly check and recheck your results and tactics because SEO always changes.

Because what people are looking for on the Internet will change and the tactics they use for finding them will change, it’s important that you change with it if you want to remain at the top. SEO isn’t a science. It’s really more of an art.

SEODriven.com is a Miami Search Engine Optimization company that specializes on achieving Top 10 rankings for our clients  in the major search engines.

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