To understand why search results fluctuate, you need to understand the ever-changing status of the Internet. New Web sites are coming up every day and existing sites have content changed, removed, added and optimized. Because of this, you can expect that your own results will change and go up and down often.

When you have your best keywords in place and your top SEO efforts in action, you may become comfortable with seeing your Web site rank highly for these keywords. It’s a good feeling to see your efforts paying off and your Web site coming up on top. But then if you drop in ranking, it can be devastating to someone who doesn’t know any better or understand why.

You can’t expect that getting to the top will help you remain there forever. Search engine rankings are not static and neither are the traffic they bring in. There are many different factors that can account for the fluctuations you see and your rankings are going down, you can consider these factors when you make updates in your SEO.

One reason for fluctuations is updates by the competition. They may have changed their tactics to get better results, thus affecting your ranking for the same competitive keywords. There could have been changes in the amount of people searching for certain terms or even in the algorithms of the search engines themselves.

This is why it is important to understand that concentrating on targeted traffic and conversions for your business and Web site will bring much better results than a focus on rankings alone. You want to work on quality links back to your site, enriched content on your site and overall making your Web site better. When you do this, you will see that while there may be some fluctuation in your search engine placement, there won’t be any changes in your overall traffic or business success.

Let SEOdriven.com help you achieve and maintain the rankings you deserve. Call us 1-866-717-5646 or fill out our SEO quote form and one of our SEO experts will contact you shortly. We are a Miami SEO company serving nationwide.

In recent years, Internet marketing has replaced most conventional marketing techniques and has become a very effective way of getting the buzz going about your product, service or business. Businesses of all sizes and types are learning to leverage the powerful medium of the Internet to deliver the results that need and want.

One of these tools found online is social media and social media marketing is growing at a rapid rate. However, just like all things in business that become trendy, many people are doing it the wrong way. Promoting your business or website through sites like Twitter, Facebook, MySpace, Linkedin and more is a great way to get the word out about who you are but when you do it incorrectly, it can be worse than not doing it at all.

Social media marketing is a great way to build a brand but you need to be sincere or you will create the wrong image of your brand or company name. So many well-meaning business people sign up for all of these accounts and then spam anyone or everyone who might have an interest in their niche. Sometimes they just spam everyone.

This is the kiss of death in social media today. No one wants to be spammed. No one wants to befriend a bot on a social networking site. No one wants to feel like you are shoving your advertising down their virtual throats.

This is where the real skill and tact comes in for social media marketing. First, you must be sincere in your attempts to connect with people and your desire to build these social networks around your company. If you can’t spare the time to do so or your network becomes so large you can’t manage it alone, you’re better off hiring someone to help but be sure it’s done the right way.

There are many “programs” out there that promise you 1,000’s of followers on Twitter, automatic updating to Facebook and more but not only are some dangerous scams to get your account information, most are just another form of spam or botting.

People go to social networking sites to connect with real people; not to be spammed by automated messages and friend invitations. While it can help you save time to automate some tasks, it should never come across to your connections that there is not still a real person behind the account name. If it does, you’ve lost them for good.

Traffic generated from social media is natural which makes it much more effective. If you pay your cards right and you’re sincere with your social media marketing, the results will be tremendous.

SEOdriven.com is an internet marketing and Miami Search Engine Optimization Company that specializes on Social Media Marketing. Contact us to receive a Free Consultation

SEO for a website works in two parts: the content and the design.

Before you can implement SEO into your content, you need to have an SEO friendly design. Here are some ways to do that:

• Avoid Flash websites. You can add Flash elements to an HTML website but a fully coded Flash site will be difficult for the search bots to read and understand what your site is about. This will cause you to be ranked lower or even removed from certain search engines entirely.
• Use search-friendly URLs within the site. You should make your URLs static and filled with meaningful keywords. Dynamic URLs with variables or product IDs such as this “index.php/?id=4876&search=6&free=89″ may potentially harm not only your rankings but also your conversions.
• Clean HTML and CSS. The coding should always be as clean and simple as possible. With coding that is complicated or broken in places, the search engines cannot properly read and understand it.
• Tag your pages properly. This is a two-part process.
  • First, you have to know how to properly look up relevant and useful keywords.
  • Next, you need to know where to place these chosen keywords in your page.
• Important keywords should go in your Title, Meta, Heading and Alt tags.

When you combine these SEO web design tips with good quality, relevant content on your website, your ranking will climb. However, when using keyword writing for content, also remember not to over-stuff the keywords. Too much use of keywords can hurt you instead of help you. As a general rule, the keywords should be found in the content about once every 100 words.