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SEO for Your Online Store

Posted November 23rd 2012 E-Commerce

ecommerce seoE-commerce stores are more popular than ever before but it’s important that you ensure your online store and website are SEO-friendly in order to get more sales and repeat business. Whether building a store from scratch or using a template or web-store building program, it’s essential to have SEO in your online store design or copy. You want the search engines to bring in as many interested visitors as possible. SEO is how you target the right potential consumers via the search engines to find your website and store.

Here are some key checkpoints when it comes to SEO for your online store. Whether building a new website or analyzing an existing one, you can go down the list and make sure you have all of this done correctly.

Text Item/ Section Titles

You should ensure you have all of your item names converted to text with H1 tags. Whenever possible, use appropriate keywords for your item text and your section titles.


You also want to make sure you have text on your item sections and pages that is keyword relevant. Don’t use default manufacturer text or descriptions because this is what other sites might do and then you will get hit with duplicate content penalties. You can greatly improve your site’s SEO by adding text links within the body of your product descriptions as well.

Text Navigation Bar/ Section Links

Your text nav bar should contain links to your major sections and pages. This not only makes it easier for the human reader to find your content or skip directly to the content they want to see, but it also makes it easier for the search engine bots to locate and organize your pages and sections.

Links with Keyword Anchor Text

When linking to your site from other sites, you want to be aware of your anchor text. It should contain keywords but now you also need to be careful not to always use the same keywords. For example, if your site sells dog clothes, you do not want the anchor text of every link to say “dog clothes” or this can hurt your SEO. It looks like link farming. So mix it up: dog clothing, pet clothes, pet clothing, doggie clothing, buy dog clothes, buy dog clothing, etc.


You want your site to have breadcrumbs or other alternate navigation.

Index/Site Map

You should always contain an index or site map to your entire site for the human reader and especially for the search bots to find, connect and organize all the links of your site to your main domain.

Keyword/Description Meta Tags

Often meta tags are used to help identify what your site is about in search results or to show relevancy of your site to the search terms.

Image Alt Tags

All of your images, including product images in your store, need to have keyword alt tags related to the image. This will also help your images be indexed.

CSS/Javascript in External Files

For the best performance, you need your CSS calls and Javascript files in  external files that won’t bog down your server, slow performance and page load time and hurt your SEO.

Related/Alternate Item Links

This is a great feature for any store to have and will also help your SEO. You want to have randomly  generated related or alternate items link on the checkout and/or on the item pages to help human users find similar items for sale and to help search bots connect the pages together, boosting authority of your site and its pages.