How to Write Great Search-Friendly Page Titles
Having the search engine’s indexing algorithm place your content at the top of the results page is your main goal. Search engines use titles as part of their ranking system. For this reason, it can be a very powerful factor that determines where you appear in search engine rankings. When you create search-friendly page titles, you can improve your visibility and move your article or blog up in rank.
Here are some tips on how to write great search-friendly page titles.
Use Meta-Keywords in the Title
Your title needs to contain the main keyword or phrase used in the meta-keywords for your post or article. For example, if your main meta-keyword is “family vacation” and you content is about taking a vacation while being on a budget, then your title could read “How to plan your family vacation on a budget”.
While you can use a keyword phrase in your title, avoid overusing keywords. Trying to stuff the title will make it read awkwardly and the search engine could overlook it as white noise. You could also be penalized for the page if the search engine views it as being over optimized and your domain could be red flagged.
Use Proper Grammar and Spelling
The keyword used should fit into the title perfectly so that it reads smoothly and it must be grammatically correct. If it reads awkwardly or doesn’t make sense, most users will not bother to read any further. Another thing that you want to make sure of is that everything is spelled correctly. It would be hard for readers to take you seriously if the words are misspelled in your title and it’s not going to help the search engine’s indexing algorithm pick it up.
Only Use Keywords Directly Related to the Content
The keyword must be directly related to your content. If it’s not related to the article or blog, then the reader will most likely look for something else that is on topic but that’s not the main problem it will cause. Creating titles that are not related to the content could get you in a lot of trouble.
Eventually, it will be picked up by the admins. When this happens, you risk both your domain and your IP address being red-flagged for misleading users. In addition, it’s simply not professional and not the way you want to get readers to view your content. It’s much better to actually create good content and learn how to write great search-friendly page titles.
Putting the keywords in the right place will help the search engines pick it up. The best place for the keyword is at the beginning of the title. While this is an old rule and things have changed a lot, it could still be useful when writing great search-friendly page titles. This is one of those rules where it’s just better to play it safe and place it as close to the front as possible.
Don’t Be Vague
You want your title to be catchy and get attention and one way to do this is by creating a title that will entice the reader and build up their curiosity. However, you do have to be careful not to be too vague. If the title makes it difficult to tell what the article or post is about, it could be viewed as misleading and you’ll be penalized for it. Try making your title a question, make a bold statement or be descriptive instead of being vague.
While there is no real limit on the number of characters a search engine can pick up and index, there is a limit on how many will fit on one continuous line of the results page. For this reason, keeping your titles around 70 characters or below will mean that all of it is visible in the search results and this is what the search engines prefer.
Using these tips will help you write great search-friendly page titles that will move your content up in rankings.