Hot Tips for On-Site SEO

September 30th, 2009

You’ve probably heard that on-site SEO will be helpful to your site but if you’re like most people, you really don’t know what to do or where to begin. There are some simple steps you can learn to increase your on-site SEO and once you learn them, they can be started right away.

Here are some examples of these things:

  • Place keywords in your <title>
  • Write alt text in images
  • Create a sitemap
  • Use H1 tags for article heading
  • Highlight the article keywords
  • Use keyword rich anchor text for inter-linking your pages

Each of these things has a useful purpose in the SEO-friendliness of your site. Placing keywords in the ALT attribute of your images tag will increase the keyword density of a page and it will also rank your images in Google image search. Be sure to avoid keyword stuffing in these situations.

For example, the sitemap will give you better chances of getting indexed fully by Google. It can also be very helpful if you re-organize your site or add new pages and content. The more pages that get indexed by Google, the more search results you can get for your site which equals more traffic.

Heading tags are very important and you should try to use H1 and H2 where relevant. Highlighting the keywords using bold text is another SEO tactic that helps the Google crawlers/bots identify and classify your site.

If the site in question is a content site, it will also be helpful to interlink or cross link your posts/pages with keyword rich anchor text. This can help improve user navigation, making it easier for visitors to your site to find their way around and it also helps your visibility in Google rankings.

This is not all that is contained in great website SEO but these are some basic things you can begin doing right now. If you want more in-depth and complete search engine optimization of your website, it’s suggested you hire a specialist in the field with the experience needed to help you.

Remember that SEO Driven is a Florida SEO Company specialist that can help you with your on-site SEO. Contact us today to learn more about our services and how we can take your website to the next level.

You’ve probably heard about successful link building and what an amazing difference can make on your SEO. If you want your site to get ranked and get noticed, link building is the way to go. The problem with any technique that becomes as popular is that people try to jump on the bandwagon when they don’t know what they’re doing.

This can mean big problems for your link building campaign. You can’t just run out there and start plastering links all over your website. You also don’t want pages just filled with links to other sites with no apparent order or purpose to them. Links are an excellent (and free) method of effectively increasing your SEO when done correctly.

Here are some things to avoid:

  • Purchasing/ joining link building farms
  • Failing to acquire reciprocal links
  • Not getting low PR links
  • Not linking out- to high authority sites
  • Not checking your reciprocal links on partner websites
  • Not using anchor text in the link
  • Failing to investigate the competition- who’s linking to them?

If you’re going to use paid links, be sure to cover up the footprints. Google will de-index you for paid links. They are constantly on the search for any and all paid links. If you absolutely must use them, you better make sure you cover your tracks or in can end up costing you everything.

Remember that there is a small drawback to building links- you can lose a bit of credibility with the search engines. The best way to compensate for this is to avoid the mistakes above and be sure you only link to high quality links closely related to your niche.

SEOdriven.com is Florida Search Engine Optimization Company that specializes on link building services for clients of any industry. We currently handle many successful link building campaigns for customers who are benefiting from top search engine rankings. Contact us to Get a FREE Quote

One of the most asked questions about SEO and keyword density is “How much do I need?”  People will ask what the ideal density percentage is, how many times they need to use a particular keyword and more. You may be curious about the ratio of keywords to regular test on your website and what it needs to be for you to get ranked by search engines.

It’s also likely that you’re going to hear a variety of different answers to these questions. Some people think they have the exact answers to how many keywords you should use but the real truth is there is no magic number for keyword density.

Some people make the mistake of thinking more is better. The truth is that too high of a density can get you penalized or even blocked my by search engines that might see you as a keyword spammer. Then again, too little density and it might not make much of a difference in helping you get ranked.

It’s a complex matter because what is high for one niche or keyword may be acceptable for another. It requires research into your niche and related keywords to get a better idea for what you need. One of the most important things you can do is to be sure you provide useful, interesting information.

No matter what your keyword density, if you have useful information that people want to read, the traffic will come in. Then your SEO will only add to the benefits you’re already getting from quality content.

You also need to be sure your content is actually relevant to your target niche and the keywords you are trying to market with. You can get penalized with this as well if it appears that you are trying to falsify the keywords. Also, your human visitors won’t care much for a site they find due to false or unrelated keywords.

SEOdriven.com is SEO Company in Miami that specializes on SEO and keyword Research services for clients of any industry. We currently handle many successful SEO campaigns for customers who are benefiting from top search engine rankings. Contact us to Get a FREE Quote

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