Search Engine Optimization: The Importance of Monitoring Your Progress
Search engine optimization or SEO has a major effect on how much traffic you receive. A website that uses good SEO practices has the potential to rank high on the search results page, which will help enhance brand awareness and increase traffic even more. However, don’t make the mistake of building your website and then forgetting about it. You need to monitor and track your SEO progress to see how well your tactics are working.
It’s a mistake to assume that once you have built your site and implemented good SEO practices that you’re done. SEO techniques that work for one site may not work for another because it depends on the type of business you have and your targeted audience.
Even if your techniques were getting results, things are always changing, so you have to monitor and track your results to make sure your tactics are still working. Otherwise, you may be using techniques that actually move you down in rank instead of moving you up.
Search Engine Optimization Tracking
Not every SEO technique you choose will get the results you want. To make sure you’re using the best techniques, you need to track your progress to see how well your tactics are working. For example, are the keywords you’re using getting the results you hoped for? If not, then you need to try new ones.
It’s a good idea to have an SEO expert review your site to see if the techniques you’re using are effective and to make sure you’re not using any tactics that Google has banned. It would be very frustrating to drop in rank or even worse, to be banned for something you didn’t even know wasn’t allowed but it does happen. Here at SEOdriven, we will review your search engine optimization for free to determine how well your current tactics are working.
Record All Data
When tracking your progress, make sure you record all the data you collect for future references. There are many different SEO techniques available. Therefore, you need to record your results so you can look back through your records whenever needed and know exactly how each tactic performed.
Another advantage of recording your data is that when you start seeing an increase in traffic and you begin moving up in rank, you’ll know exactly which techniques are getting all the positive results. This way, you can use them in other areas of your online marketing campaign.
To make tracking and recording your data easier, don’t make too many changes at once. If you change three or four different techniques at the same time, it’s harder to manage all the information than it is if you implement one change, record the results and then make another change.
Optimizing your website can be very time consuming, especially if you don’t have any experience in the area, which is another reason why hiring an SEO expert is so beneficial. Give us a call today to see how we can help you improve your website SEO. Our experts are here to help and we have the knowledge and experience needed to create a customized search engine marketing campaign that gets results.