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7 Most Common SEO Mistakes

Posted November 30th 2012 Blogs Search Engine Optimization

seo mistakesThere are many advantages to avoiding the most common SEO mistakes on your blog or website. These advantages include becoming more “popular” with Google and other search engines as well as obtaining higher page ranking.  Last but not least, some common SEO mistakes actually can take business away from your blog or website.  In order to avoid the most common SEO mistakes you need first need to know what they are.

Here’s a breakdown of some things you don’t want to do with your site/blog:

1.     Poor Content Management System

Does your content management system include the most common of SEO features like title tags, headings and anchor text?  Can you select follow, no follow and other types of linking within your content?  Does your CMS provide you with control over your content including the ability to select frequently used tags and categories so your content is indexed properly?  If not it is time to change your CMS or add plug-ins or other tools to help you achieve these efforts.

2.     Posting Duplicate Content

Duplicate content is one of the most SEO mistakes that many websites and blogs may make.   It doesn’t necessarily have to be plagiarism, but duplicate content can be using the same text over and over again such as in an online store or reusing old content or previously published content.   The most important aspect of duplicate content to avoid is to use someone else’s content, with or without their permission.

3.     Low Value Link Backs

Have you ever received those email messages that offer you a link exchange or a link back to your site for no apparent reason?  Are you tempted to use them?  Before you agree to “hooking up” with a complete stranger make sure you take the proper precautions.  Do your research. For example, what is their page rank?  You can easily find that out use a site like prchecker.info.  What is their Alexa rating?  How do other users view this site?  You may find that your blind date is not the love story for linking that you were hoping for and it may actually help their site while harming yours.

4.     Poor Keyword Research

When you, your team or your content writer create content for your site, do you do your research?  Do you find out what terms are commonly used to search for the topic you are about to discuss?  You may be surprised to find out that in just a few minutes you can find at least three terms that are commonly used to search for your topic and not only will it help you with your SEO but it will also help you avoid keyword stuffing.

5.     Keyword Stuffing

Have you ever stuffed a turkey?  Then you know that you try to get as much in there as you can.  There is the impression that more is better.  That’s not always true and it is never truer than when you are using specific keywords or phrases over and over again.   Remember, in some cases, less is more.  If you like numbers consider using a keyword article checker and find out what your keyword percentage is. If it is greater than 2.5% in one particular item of content then it is time to switch the words around and find another term that can be used.

6.     Overuse of “a picture is worth a thousand words”

With the introduction of the popular site Pinterest, more websites and blogs are using images more, but they also need to make sure that they aren’t using content less.  More importantly, they need to utilize “alt” tags to help describe their images, pictures and video.  Proper use and description of the visuals on your site can be just as effective, if not more as bringing in traffic and a good management system will provide you with an easy way to use your alt tag descriptions.

7.     Bad or Duplicated Anchor Text

One of the most common SEO mistakes is the use of words like “click here” or find more information “here” and then inserting the link.  That is “old school” and your site can be penalized by the new Google algorithm for using this type of anchor text.  Try to make your anchor text or links to resources organic, using an actual word or phrase and placing the link. In addition, you want to avoid using the exact same keyword phrase for all of your anchor text to backlinks. When you have control over them, try to mix them up as much as possible.

Conclusions

Many blog and website owners make these mistakes.  For some it is because they aren’t aware of the tools that can help them avoid them.  For other website owners, it is because they are over-thinking or trying too hard to get their site noticed through search engine optimization.  For still others, it is because they are not taking the time to use the tools available to them.  Search engine optimization does take time.  There are a number of places on the backend of your site where you need to “fill in the blanks.”

If you don’t take the time to avoid these common SEO mistakes it could end up causing more harm than good to your site.  Now that you know what the most common mistakes are, you can hire a professional or you can take an objective look at your website or blog and determine which mistakes, if any, you need to correct.

If you have questions about SEO, contact us any time. We’re here to help.