Avoid these Google SEO Penalties
Search engine optimization is important to getting your website and content seen on the Internet. Pretty much anyone who uses the Internet today knows this fact. What you might not know, however, is that there are ways to do it correctly and ways to really mess it up. You may have heard of people mention Google penalties but do you really know what they are?
Overuse of SEO techniques can cause Google to label you as a spammer or a “black hatter” and you will face penalties or even be banned completely by Google. So while it’s important to learn about SEO and how to get it right, you also need to learn how to avoid SEO penalties. One of the biggest causes of penalties is people who overdo it with the SEO because they use keywords too much or make similar mistakes.
It really pays to take the extra time to learn what not to do and to get SEO right. If you’re unsure, hire someone to help you with it. You will see all of your hard efforts flushed down the drain when you mess up your SEO with spam tactics or black-hat SEO.
Sometimes people make mistakes because they just don’t know any better. The problem is Google can’t tell the difference between true ignorance and mistakes and people intentionally trying to scam the system and the Google bots just don’t care. So you need to make sure you’re not doing any of these things that will get your site penalized.
Things that Can Cause an SEO Penalty
So here are some things that can cause Google SEO penalties:
Spam- Under no circumstances ever should you spam. If you are unsure if something would be considered spam, play it safe and don’t do it.
Excessive backlinks- Yes, you want other sites to link to you but only relevant, valuable sites. Excessive backlinking looks suspicious to Google and it can get your site banned. Never buy backlinks and avoid inorganic backlinks. They are going to hurt you more than they help you.
Duplicate content- Don’t copy someone else’s content. Don’t copy your own content. Original, unique content is your friend.
Comment spamming- This is another form of spam and it’s illegal and annoying. Comments are useful to SEO when they are done by a real person and with real comments. Comment spam just puts jibberish in the system in an attempt to leave the link of the person commenting.
Google looks into all the ways that people try to cheat the system and then make all attempts to block these users from the rankings in an attempt to keep search results as pure and accurate as possible. “Google penalty” is basically a term coined to refer to Google’s action of dropping the search rankings of a site or banning the site completely from search rankings, as a result of the site breaking rules such as those mentioned above.
If your website is over-optimized, then it can face a Google penalty. Never use an SEO company that has unethical practices to boost your rankings. These companies prey on those who don’t know any better, get you fast results with illegal tactics and then often disappear or play dumb when you face the wrath of Google. This is why you need to work with a quality, trusted SEO company to have your optimization done right.
If you need help with your SEO, let us know today!