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Do I Need an SEO Audit?

Posted November 19th 2012 Blogs Search Engine Optimization

Are you trying to find a way to improve your website’s performance? If you’ve noticed that your website isn’t getting a lot of organic traffic, that your keywords don’t bring up your site on the search engines or that some of the pages on your site are hard to read due to too many keywords then there’s a chance that you could use an SEO audit.

Sadly, many website owners have fallen prey to those who tell them that in order to have a successful website they only need to make sure that they have a lot of keywords related to their topic on every page. Years ago, this may have been a surefire way to climb the search engine rankings but with the advent of proprietary algorithms and updates which block keyword stuffed websites from search results this is no longer true.

If your website used to perform well but you have suddenly seen a drop in traffic, it’s likely that your site has been “smacked down” by the search engine updates due to keyword stuffing. If there is any doubt in your mind that your website is finding all the success you want, then you may want to consider consulting an SEO professional for an SEO audit

An SEO audit is basically an in-depth analysis of your website. There are five main sections that are broken down in the audit results.

  1. Accessibility
  2. Index-ability
  3. On-Page Ranking Factors
  4. Off-Page Ranking Factors
  5. Competitive Analysis

 

The benefit of each of these factors is to help your SEO professional know what areas of your website need work. Once the SEO audit is completed, the professional can go about making sure that your site is optimized for search engines from the metadata, keywords and links, and even URLs.

While many parts of the search engine optimization process may seem confusing and best left to a professional, there are 3 simple things you can do with the content on your website to ensure that it’s audit-ready and will sail through with flying colors.

Read your content and be sure that it is all valuable to your visitors. Don’t just keyword stuff your content. Give the reader something interesting, something unique and something they will remember for a long time to come. You should have a goal of creating “sharable” content. This means content that the reader will want to pass on to friends and family.

Still don’t know if you need an SEO audit? Here are some questions to ask yourself:

 

  • Are you seeing more visitors each week?
  • Are you getting back links from popular sites?
  • When you search for your site by name or keywords are you on the first page or several pages back?

 

Even if you don’t answer yes to these questions, there is benefit to an SEO audit at any stage in your business. Since search engines are always changing, you want to keep up and remain on the cutting edge of the industry and you might not always know about certain changes and how they affect your site when they first happen. Routine SEO audits can help you ensure your site is still performing the way you want in search and help you troubleshoot issues before they become larger.