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How to Beat Your Competition in SEO

Posted October 26th 2012 Blogs Search Engine Optimization

We all know that SEO is important to achieving the rankings you want in the search engines. Higher placement in search results means more eyes that see your website. The more people see your site, the more you increase brand awareness and your chances of converting to sales. The problem is that so many website owners just don’t understand how SEO works or how to properly apply it to their sites.

There is no secret formula that once applied, allows you to soar past the competition and remain the top spot in the search results. In fact, what many don’t realize is that even once you discover the techniques that will take you to the top, it’s not a one-time deal. The Internet is constantly growing and changing- it’s a bit of a living organism itself. This means that you must continue to apply the techniques to stay at the top once you get there. Your competition will always be trying to one-up you.

Here are some ways to beat your competition in SEO.

Create Quality Content

Content is king. It’s cliché but it’s still true. The quality and amount of content matters regardless of the other techniques you are using to attract visitors to your website. Adding fresh, quality content to your website will please the search engines and their algorithms while also giving the human visitor something of quality to appreciate. High value content will increase social shares and the number of external backlinks that point to your site and improve your SEO. Any way you look at it, content is essential to beating your competition in SEO.

Stay Updated on SEO News

As we mentioned, SEO is constantly changing. If you want to stay ahead of the competition, you need to stay updated on SEO news. Subscribe to the top sites in SEO such as Search Engine Land or Search Engine Watch and learn what is happening in the world of search and how to make changes to your site accordingly. When there are major changes in the world of SEO, you will need to take action quickly to adjust your site and ensure the competition doesn’t rise above you.

Monitor Your Competition

If you hope to beat the competition, you must know what they are doing, right? So one way to ensure you stay above the competition is to monitor their backlink profiles, their keywords and their on-site SEO activities. Keep a close eye on the changes to the linkbuilding that your competitors are doing. You can use tools like like Majestic SEO or Open Site Explorer to monitor your competitors’ backlinks.

When you also look at their on-site activities, you will be able to spot any major changes in their tactics that could mean they have found a new method of building SEO or that they are updating in response to a penalty from the search engines. This will be vital to you re-evaluating your own site and making changes if necessary.

If you have questions about SEO and how to beat your competitors, then it helps to work with a specialist in SEO who can guide you through the process and keep you updated on the changes. Honestly, if this is not your expertise, your time could be better spent on other things like running your company.

What questions do you have today about SEO?