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Local SEO: Using the Right Keyword Tools

Posted June 7th 2009 Search Engine Optimization

Local search engine optimization can help you get recognized by more people in a smaller, targeted area such as the city you work in. Nearly every online marketing campaign begins with the right choice of keywords. Effective keyword research is necessary to make sure you are getting the most of your efforts and making your name known amongst the many other competitors.

When it comes to using the right keywords, local SEO will vary a bit from wider forms of SEO. It’s also very important that you learn how to do the proper keyword research. Luckily there are experts and tools to help you in this process. You shouldn’t try to just pluck keywords from the air, taking what sounds good and tossing others.

There needs to be a specific plan and research involved in choosing these local keywords. This is why keyword tools can be so helpful. With so many to choose from, it can be difficult to know which ones are really the best for you to use.

Here are the three most popular and highly effective keyword tools that can help you in your local SEO:

  1. Wordtracker
  2. Google’s keyword search tool/ Google AdWords keyword tool
  3. Keyword Discovery

Wordtracker has been around for a number of years and remains one of the best and most reliable resource tools for finding in-depth keywords for your SEO campaign. Google tools allow you to see possible keywords as well as to look at what people in your area are searching for.

For example, you can get stats on how many people are searching for “Los Angeles plumber” or “San Antonio roofing repair”. This type of tool is vital to your local SEO campaign. With these keyword tools, you can find out what terms real people are actually using to search the Internet each and every day.

These tools are important for multiple reasons. For one, you might not be able to come up with all of the best possible keyword options all on your own. A tool can give you more ideas for words and phrases to use in your local SEO. Another problem is that you won’t know how these potential keywords are ranked. How many people are searching for them? How popular are they with other advertisers? How much competition is already out there for a particular phrase?

This type of information can greatly help your local search engine marketing plan. We encourage you to use at least one of these tools while performing in-depth keyword research to discover which words and phrases will be best for your local SEO campaign.