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SEO and Keyword Usage Strategies

Posted May 27th 2010 Keyword Research Search Engine Optimization

When writing web content it is important to understand basic SEO and keyword usage strategies. There is no guaranteed strategy that will put your piece at the top of the search pages, but there are several ways in which you can improve your article, or blog posts ranking.  SEO is simply search engine optimization, the act of making your content search engine friendly so that the web crawlers for the search engines will find it.  The idea behind SEO writing is to use keywords related to your topic and using them properly throughout your article of blog post.

While using SEO and keywords it is important to make sure that you are not committing the SEO crime of keyword stuffing.

For example if I were writing an article about riding bicycles and included a paragraph like this: Bicycles are fun. Riding bicycles is healthy for bicyclers. Bicycles are great exercise. If you ride bicycles you are a bicycle rider and are getting fit from riding bicycles.

It would be guilty of keyword stuffing, which is when you use the keywords more often than they would be used in a normal statement just to get them in there. To use proper SEO and keywords another way to write the same paragraph would be: Riding a bicycle is a great way to get fit and healthy. If you’re looking for a fun way to exercise you may want to consider bicycling.

The second way of writing the paragraph not only eliminates many extra words and sentences, but also makes the paragraph flow smoothly while using the keyword in two different ways without cramming it down readers’ throats.

Keywords should be scattered throughout the article in order to provide a good flow and the most efficient manner of relaying information to the reader. The introductory paragraph should contain the keyword phrase that is in the title in the first sentence. After that you can use the main or another keyword once or twice in the paragraph.

The following paragraphs should include the main keyword once and secondary keywords once or twice in each paragraph.

The closing paragraph should reiterate the information from the article and should use the main keyword at least once, as well as any secondary keywords that fit in naturally.

When you look at this post you will notice that all of these strategies for SEO and keyword usage are used throughout. You have gained information and a skill that you can use to make your work better without having the keywords thrown at you without any rhyme or reason. This is the proper way to use SEO and keyword usage strategies.