SEO Content Marketing for Business
Content marketing is essential to business marketing programs today. While it is not a new concept, the term itself has become something of a buzz word over the past year or so. In the process, a lot of businesses don’t really understand the importance of it, how it relates to SEO and how to combine all of these efforts into one solid marketing presentation.
The 2013 B2B Content Marketing Report found that B2B marketers are spending 33% of their marketing budgets on content marketing. Many small businesses are spending even higher percentages. So the question isn’t whether or not you should be focusing on your content marketing but rather, how SEO plays into it.
We know that keyword strategy and SEO are important to getting the links, search results and social media visibility you seek. But we also know that search engines frown upon overstuffed content. So how do you find the right balance?
First, quality content trumps quantity every time!
This is not a race to see who can produce the most content in the shortest period of time. Rather, it’s about quality content that truly benefits the reader. This is the type of content that will get shared, commented on and read again and again. This type of quality content will get you recognized as an authority on your topic. It will also increase your search placement, something that comes naturally hen you are producing content people want to read.
Your content needs to be excellent to stand out!
So avoid keyword stuffed, rehashed, boring content that doesn’t bring anything new to the equation. Do your keyword research and implement SEO to your content but focus on quality content. You need unique content so don’t be afraid to think outside the box or even to throw away the entire box. Just make sure you give your target market what they are looking for. And how do you know what they’re looking for?
A good content marketing plan will require a method of gaining information and the ability to research your SEO and content marketing competition and target market. It is a highly competitive world out there and you need to have the ability to research and build a solid plan from your findings.
You need to have a solid understanding of the different types of content and how people respond to it. Content is not just your articles, blogs or web copy. Content marketing includes your social media accounts, pictures, videos, advertising and any other content you are putting out there with your brand’s name on it. You need to be familiar with the different types of content assets that are available to you and how to make the best of them.
You also need to understand how search engines read the different types of content you produce and share. This will help you blend SEO with your business content marketing.
Finally, you need to have a solid understanding of content creation and curation, as well as a system in place for making this happen within your company. If more than one person will be collaborating on your content, it’s a good idea to have tools like Google Docs and Evernote to allow file sharing. You will also need tools to tracking your progress and understanding which content methods generate results and which ones need tweaking.
Successful content marketing does not come overnight. It is a process that is built on a solid foundation. With experience, you will learn more about your content and how it helps market your business. Understanding that it is an important part of your business’ success is the first step.