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SEO Tips: There is More to Keywords Than Meets the Eye

Posted November 10th 2009 Keyword Research Search Engine Optimization

When planning keywords for the SEO of your site, do you make the same common mistakes as most people? Many small business owners make the very same mistakes when it comes to website optimization and choosing their keywords.

Do you just pluck your keywords from random taking anything that sounds like it would relate to your topic? Do you take the most popular (and highly competitive) keywords related to your topic? If any of these things sound like you, it might be time to learn more about keywords.

If you want to get ranked today, it will be important that search engines know that your website contains content that will be useful to visitors. Your site will need to have a relevant match to the keyword phrases you use. If your site is relevant but another is considered more relevant, it will be ranked before yours.

It doesn’t matter what business you are in, you know that marketing will be important. Before anyone can buy what you have, they need to know that it exists. One way to do this is with your keyword choices. You need to pick the right keywords and keyword phrases and you need to know how to use them properly.

While SEO is a complex process, the basics tell us that you need to match your keywords as closely as possible to the actual content on your site. The better it matches, the higher you will rank for those keywords. This is why local SEO is also very useful when done correctly. It may also mean that you need to choose less popular keywords with less competition.

Long-tail keywords are useful in this as well. When you have a 3-4 word phrase as a keyword phrase, you can be more specific. This makes it easier to choose words that are most relevant to the content on your site and will therefore make you rank higher.

Now that you understand how there is more to keywords than meets the eye, you can take the proper approach towards choosing yours and using them properly on your site. If you need some assistance with keyword research, SEO Driven  is a Miami SEO company that provides organic SEO and keyword research is one of our specialties. Contact us today to find out how we can help you.