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SEO Tips: Your Search Results May Fluctuate

Posted February 15th 2010 Search Engine Optimization SEO Design

When it comes to search engine optimization (SEO) and what techniques and tactics to use online, one of the most important things you can learn is that your search results can fluctuate and this is perfectly normal. Don’t be alarmed when you see that your search results fluctuate. This is completely normal but it makes many people think that something’s wrong when they see their rankings dip or drop from day to day.

To understand why search results fluctuate, you need to understand the ever-changing status of the Internet. New Web sites are coming up every day and existing sites have content changed, removed, added and optimized. Because of this, you can expect that your own results will change and go up and down often.

When you have your best keywords in place and your top SEO efforts in action, you may become comfortable with seeing your Web site rank highly for these keywords. It’s a good feeling to see your efforts paying off and your Web site coming up on top. But then if you drop in ranking, it can be devastating to someone who doesn’t know any better or understand why.

You can’t expect that getting to the top will help you remain there forever. Search engine rankings are not static and neither are the traffic they bring in. There are many different factors that can account for the fluctuations you see and your rankings are going down, you can consider these factors when you make updates in your SEO.

One reason for fluctuations is updates by the competition. They may have changed their tactics to get better results, thus affecting your ranking for the same competitive keywords. There could have been changes in the amount of people searching for certain terms or even in the algorithms of the search engines themselves.

This is why it is important to understand that concentrating on targeted traffic and conversions for your business and Web site will bring much better results than a focus on rankings alone. You want to work on quality links back to your site, enriched content on your site and overall making your Web site better. When you do this, you will see that while there may be some fluctuation in your search engine placement, there won’t be any changes in your overall traffic or business success.

Let SEOdriven.com help you achieve and maintain the rankings you deserve. Call us 1-866-717-5646 or fill out our SEO quote form and one of our SEO experts will contact you shortly. We are a Miami SEO company serving nationwide.