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Search Engine Optimization

SEO Tips for Non-SEO Professionals

Posted December 7th 2012 Search Engine Optimization SEO Blog

SEO proffesionalAnyone who uses the Internet has likely heard the term SEO, which stands for search engine optimization. In addition, if you own a website, you know that it’s important. But how much do you really know about it and how important is it to you? SEO determines how your site is ranked and found in the search engines and Google alone has over 250 different variables that make up their search results, each holding a different weight. While Google does not tell us every single variable and what weight it holds, they do give us some pretty good ideas of what we can do to optimize our websites to make them friendly for search.

Here are some SEO tips that even the non-SEO professionals can master.

Create Excellent Content

Part of building excellent content is creating a content plan. Your content plan will include important information about your target audience and their likes and dislikes. It’s more important than ever before to offer great, interesting content to your users not only for the sake of the users but also because Google now pays more attention to how visitors to your site are engaging with your content. New recent updates to the search algorithms mean Google looks to see if people are engaging with your content- leaving comments, sharing to their networks, etc.

Some things to take into account when creating content are how long users remain on your site, how much time they spend browsing and do they share your content with their social networks or email? These are just a few factors to look at to help you determine if your content is being appreciated and if users are interacting with it enough.

Your content plan might include blogs, FAQs, case studies, testimonials and more. A content audit will help evaluate the current content on your site, how it is being used and how you should change or add to it.

Add Social Sharing

Social sharing is the best way to encourage visitors to spread the word about your content. The easier you make it for them to share, the more likely they are to share your posts, pages and other content. Social signals are more important than ever before to your search ranking and visitors won’t share if you make it too complicated for them to do so.

In addition to adding social sharing to your website, you need to be sure you share your own content to your Facebook, Google+, Twitter and other social networking sites where appropriate. You should also create a social media content plan that coincides with your website/blog content strategy.

Do an SEO Audit

You can perform your own SEO audit with a checklist or you can have an SEO company do it for you (often for free). Some things to look for are whether or not your website offers enough valuable content on the keywords you want to rank for and whether or not you have more valuable content than your top competitors for the same keywords.

Which pages on your site are unique and helpful to the search user and which ones are redundant or too similar to other sites? Do you have a solid content mix with text, video, images and more and does each page have a good balance of content (not too much but not too little)?

How much time do visitors spend on your website? Do they stick around and browse your content and potentially convert to customers or do they hit the back button and move on quickly? These are just a few things to look for when doing an SEO audit. If you enlist the help of a professional, they will give you an even more in-depth audit of all the ins and outs of your site and how you can improve.

Market Your Content

Once you have created your content and posted it to your website, you need to let people know it’s out there. Now before you start spamming everyone you know, it’s time to create a marketing plan. When they don’t know your content exists, how can you expect them to enjoy it? Share your content on your blog or on related blogs through guest posting. Share it to your social media and join relevant groups where you are allowed to share and interact (but don’t be one-sided, participate as well as posting).

You can also use RSS feeds, press releases and other methods of marketing your content to let your target audience know it’s there.

Have a Mobile-Friendly Website

The world is going mobile and if your website cannot keep up, you’ll be left in the dust. When building a new website today, it’s essential that it’s mobile-friendly. If your existing website is not mobile-friendly, then you will want to get a redesign or look at getting it altered so that it is.

All mobile processes should be simple and content should be clean and crisp so it’s easy to find. If you sell items or services from your website, consider building a mobile-friendly shopping cart.

Use Local SEO

Even if your business is found and operated online, you can use local SEO to build connections and search ranking. If your business is location-specific, then it’s even more important to have local SEO. You should list your business on Google Places, embed Google Maps on your website contact page, include location in your HTML tags and list your business in other local business directories.

These are just a few steps to begin the local SEO process. If you want to know more to be fully optimized, an SEO professional can help. Contact us today with your SEO questions; we’re happy to help.