Social Media and SEO Plan for Success
If you run a business today, you probably already know that your social media strategy is important. SEO and social media go hand in hand these days and it’s important to go about your social media in the proper way in order to ensure success. Don’t worry if you’re feeling overwhelmed or confused about the process- this is normal.
Social media is an ongoing process, not a task to be completed and forgotten. It’s going to take some work and it’s going to need to be repeated to maintain those results. But it can do wonders for your SEO if you take the time to invest in doing it correctly.
While there is more to learn about SEO and social media than we can ever cover in just one post, allow us to help you in the process with some basic guidelines.
- Claim your accounts/name: There is more to social media than just Twitter and Facebook. You want to get in early and secure your chosen name on every platform, even if you’re not heavily using one platform right now. You don’t want to worry about not being able to secure your name in the future and from a branding standpoint, it just makes sense.
- Set clear goals and a social media marketing plan: Next you need to be sure you are setting clear, obtainable goals and that you create a social media marketing plan. If you don’t know the first thing about creating a social media marketing plan, this is the perfect time to hire an expert. A social media strategist can help you build the plan that works best for you and your market.
- Track and measure your results: You also have to make sure you track and measure your results from social media. What kinds of responses are you getting from one site versus another? Which site is giving you the most ROI? What types of posts do people respond to most? These are the questions you need answered in order to do well with social media for SEO. Google Analytics is one way to begin and there are also other real-time data tracking tools that help you keep track of the results of your efforts.
- Add your social media to printed and offline materials: As yet another way of boosting your social media presence to help your SEO, you can add your social media accounts to printed materials, advertising and even in and around your office if you have a brick and mortar business. Even famous pizza chains do that these days. Don’t be afraid of getting the word out about where you are online. It’s all part of brand awareness.
With these tips, you will be prepared to do social media right and you’ll find your SEO is increased as a result. Why is social media so important today? Well one reason is that social signals are factored into your search ranking. Google thinks that if people are sharing your content and talking about your brand, then you must be more important than that other brand that no one is talking about. It makes sense, right?