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Social Media Marketing: Making it Work for You

Posted June 8th 2009 Social Media

What is social media marketing and how can you make it work for you? If you’re looking for more online marketing for your business, social media is where it’s at. Not only is this an extremely helpful form of Internet advertising, it’s also completely free.

Building a home business, small business or online presence for a new business can be tough work. If you’re limited on cash, it can be even more of a challenge. This is why it’s important to learn as many different methods of promoting your business as possible, especially the free ones.

Here are some reasons why social media optimization can help you:

  • It’s free marketing
  • It helps you find and connect with your target market
  • Helps overcome social isolation
  • Helps you find networking opportunities

Social media marketing offers a budget-friendly solution to the problem of how to get your company noticed and increase traffic to your website or online store. People are signing up to social media sites like YouTube, Facebook, Twitter and Squidoo each and every day as a way to find and post information and advice on certain topics.

If you can create a social media presence, you can be the one there offering good advice that people are looking for. This will bring people in to your site and also build a solid reputation for you in the industry. If you consistently provide a list of solid information that your target market is looking for, they will find your info and then follow it back to your website or other online presence.

This is often called “attraction marketing” and it can go a long way to creating a reputation online for you and your business. Social media also gives you the opportunity to meet and network with other professionals in your industry or even from other industries. You can learn what other people are doing and also build a name for yourself through “word of mouth” advertising.

The real key to social media marketing is to be a good participant. Provide useful information, never spam and be a worthwhile member of the community. When you do this, the traffic will naturally build on itself. Watch out for many scams that promise you “many followers” or “many friends” in just days. These systems rarely work and some even steal your account information or get you labels as a spammer or a scammer.