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Social Media Optimization: SMO

Posted June 15th 2009 Social Media

We hear a lot of talk these days about social media and how it can help you with traffic to your site. The best way to get the most from your social media opportunities is with social media optimization, or SMO. Basically, SMO is like SEO for social media.

The concept is simple: apply optimization to your site that will make it more visible in social searches and more often included in related posts on blogs, forums and other forms of social media.

Now why should you care about social media optimization? This is a good question but when you see the benefits that social media can have for your site, it will make sense. More and more people are jumping on the social media bandwagon. New accounts are being created every day and people are using both social media and social networking sites more than ever before.

Many people refer to social media sites like Digg, StumbleUpon and del.icio.us for their daily news and headlines. Almost 80% of the online user base has profiles set up at online communities like Myspace, Facebook, YouTube, etc. Internet users actively read and pass on the information that is given to them through these social media sites. If your website or organization is contained in this information, you have a good chance of building a strong traffic base.

So how exactly do you do it? The rules are very similar to that of SEO in other areas. You need to be fresh and original. Give them something interesting- something they have never seen before. It’s also important to identify with your audience. You need to know who your audience is so you can properly target them.

Here are some additional tips:

  • Make it easy for users to link, tag, bookmark and share your site- add quick links and buttons to social media to your site
  • Have your content float through RSS feeds, newsletters and e-marketing
  • Use catchy titles and headlines
  • Be open to comments and reviews

With these tips, you can increase the social media optimization of your site which will bring in traffic and have more people talking about and sharing your site online.

SEOdriven.com is a Miami Search Engine Optimization company that specializes on Social Media Optimization to achieve Top 10 rankings for our clients in the major search engines.