What Are SEO Local Citations and How Do They Work?
Anyone who has a small local business with a service that cannot be used online such as a tattoo shop or auto detailing shop may not feel that they need SEO efforts for their website. This is actually not quite true and there are citations that are used for local industries. Now, you may or may not have heard this term before and you probably don’t know what they are, why they are important and how they work. Citations are very important and it is vital that business owners understand the term local citations and they also need to understand how they come in play for SEO strategies. The following will explain everything you need to know about citations.
SEO Definition of a Citation
While a citation may seem like a bad thing, after all, in the “real world” you never want to get one of these from the police, in cyber speak, it is actually a good thing. What this type of citation is when your business is mentioned on a website you get a citation via SEO. Some may call it a referral or a mention but for the purposes of search engine ranking, it is only known as a citation. There doesn’t even have to be a link to your website or anything else, just mentioning your business name on any other website. Now, the citation is much stronger if there is a link but it is not necessary.
The Benefits of Citations
Now that you know what citations are, how can they benefit your business? One of the obvious ways is by bringing more customers to your brick and mortar business and they can also drive traffic to your website. When it comes to the SEO side of things, they add a dimension in Google and all the other types of search engines that you would not have exposure to otherwise. There are algorithms that look for these citations and use them to determine where your website should rank in a web search. When it comes to increasing your client and customer base, the higher your website is ranked, the more people you’ll have looking at it and eventually using your services.
Ways to Get More Citations
There is a plethora of ways to get more citations but one of the easiest and one of the best ways is to start donating to charities. Not only is this great for your community, you get tax write offs and you get to make a difference, you also get listed on the charity’s website. Choose charities in your area that mean something to you and that you care about. You can also use your vendors and others in your industry and share citations on each others’ websites. This is another great way to get your business name out there and to get those ever important citations.
While citations may not be good in the real world, for a small business that is localized, they are very crucial to SEO practices.