SEO Case Study - HMB Endoscopy Products
With over 40 years of experience in the field of surgical and endoscopic equipment, H.M.B. Endoscopy Products has saved hundreds of thousands of dollars to health care professionals all over the world by providing them with the high quality pre-owned refurbished endoscopes and endoscopic accessories at remarkably low prices guaranteed against defects in materials and workmanship for up to one year.
Client URL: http://www.HMBendoscopy.com
Industry: Medical Equipment
Services Provided: Organic SEO & Pay per Click Management
Partial Keyword List
| Keywords | Google |
Yahoo |
Bing |
| Endoscopes | 4 |
4 |
4 |
| Endoscopy Equipment | 1 |
2 |
2 |
| Endoscopy Products | 1 |
3 |
1 |
Project Objectives
- Increase traffic through a targeted search engine marketing campaign
- Get top rankings for branded keywords such as Olympus and Pentax
- Index and rank product pages in Google Yahoo and MSN
- Improve online visibility through local US and international search engines
- Achieve top rankings for Spanish key phrases in South America & Caribbean engines
- Create and manage over 100 keywords in Google Adwords pay per click engine
SEO Strategies Utilized
- Competitive analysis
- In-depth key phrase analysis (English, Spanish and Branded Keywords)
- SEO copywriting - Content development
- On-Page optimization (Static and Dynamic pages from shopping cart)
- Industry targeted link building campaign (authoritative link building)
- Social media optimization
- Product data feed creation and submission to comparison shopping engines
- Local directory submission
- US and international manual search engine submission
- Detailed monthly reporting
Overall Results
- 100% of keywords ranking in the Top 10 of Google Yahoo and MSN
- 500% Increase in organic traffic through US and international search engines
- Online related sales went up 400%
- All product pages are indexed, highly visible, and receiving organic traffic
- Over 2,200 different key phrases used to generate organic traffic per month
- Work in progress: added more Endoscopy Repair and related keywords to the campaign
