Generate Interest in Your Company with These Local SEO Tips
When you have a small family owned restaurant or similar local business that only serves the residents and visitors within your community, you can still benefit by establishing an online presence. The main difference is that you don’t need to reach consumers that are too far away to visit but you do want to make sure that anyone within your area can find you.
When you make your business more visible, you’ll get more customers so it’s definitely worth the effort to implement local SEO techniques that’ll help you reach your targeted audience. Be sure to include your business name, address and phone number on your site and use the following local SEO tips to help you get the most from your online marketing efforts.
Use Relevant Keywords and Use Them Correctly
Your first step is to determine which keywords and phrases to use. There are tools available that can help you find the right keywords suited for your particular business, such as the Google Adwords Keyword Planner. After putting together a list of keywords and phrases, it’s a good idea to combine your main keyword with your city to make you more searchable locally.
This will make it easier for anyone in your city searching for your specific type of business to find you. Be sure to include your keywords in the Meta description, headers, titles and in your page content but make sure the sentences flow naturally and don’t keyword stuff.
Take Advantage of Directories
Another way to improve local SEO is by listing your website in directories. Three options that’ll help get you notices is Google Places, Bing Places and of course, Yahoo Local. By doing this, your site will show up at the top of the results page when someone searches the keywords associated with your business.
To ensure the best results, take your time and fill out all of the information requested. The more information you provide the better SEO results you’ll receive. Include keywords in your company’s description and make sure all information is correct and exactly like you have it on your website. You can also add images and verify the listing to give your company more credibility.
Make Sure Your Website Is Mobile Friendly
With the growth of Smartphones, tablets and other mobile devices, making sure your website is accessible by these devices is imperative to your success. If you don’t reach these users, you’re missing out on a wonderful opportunity to increase your customer base. Consumers use their mobile devices to look for all types of business that include doctors, dentists, gyms and car dealerships to name a few.
They also use them to look for places to dine, shop and to find out what entertainment options are available. If you’re not reaching these users but your competitors are, they’ll get the business that might have come your way.
Local businesses should also take advantage of Google Analytics to help optimize your search results. You’ll be able to see how many visitors you have, how long they looked around your site and even how they found you when conducting searches. This information will help you improve your local SEO to reach even more consumers. When you use local SEO correctly, you can generate sales and enhance the growth of your company.