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Google Panda Algorithm in 2014

Posted April 11th 2014 SEO Blog - 0 Comments

google pandaGoogle Panda was implemented in 2011 to ensure that only quality websites rank high on the search results page. When it was first introduced, it affected a lot of websites. Many of the top 10 sites dropped low in rank because they didn’t meet the requirements of this algorithm, so it had a significant effect on the way websites use SEO.

So what exactly is Google Panda? It’s the name given to the Google algorithm updates that continue to take place in 2014. These updates change the algorithm, which greatly affects where your site ranks in searches and it’s very important that you keep up with them as they are implemented.

If you’re new to online marketing or having trouble ranking well, then you need to understand how Google Panda works so you can comply with the guidelines. This will help you create the best SEO strategies so you can be more visible by ranking higher in searches.

The first thing you need to know is that Google Panda updates occur every so often and each time they do, it affects SEO. Therefore, it’s vital that you stay up-to-date on all the changes that take place when you can. However, since the updates are not usually announced anymore, it’s possible for a site to be hit by Panda and you won’t even know what happened at first. Here’s how the algorithm works.

How Google Panda Works

When someone conducts a search, the Panda algorithm will crawl the different websites looking for keywords relevant to what is used in the search. While this is taking place, it will place each site crawled in a category based on the content it contains. For example, a site selling products would be in a different category than one that provides information. Once categorized, Google Panda evaluates the quality of the content and uses this information to help determine where to index the site.

This algorithm will rank sites with low quality content that offers little value at the bottom of the search results page. Low quality content includes anything that is poorly written, not relevant to the site, copied or any content that does not offer the user information they can actually use. It also includes content that is dull, incomplete or that only contains information that’s common knowledge.

The point of the algorithm is to provide users with a good online experience by providing them with the best information possible. Therefore, only the sites that offer users something of value will rank high on the results page.

What You Can Do to Rank Higher In Searches

If your site is ranking low there are a few things you can do to make improvements. Start by making sure you don’t have any duplicate content on your site, then get rid of any pages that do not provide useful information for your visitors. Limit your ads and use good SEO techniques throughout your website.

By understanding how the Google Panda algorithm works and following the guidelines set forth by Google, your website can rank higher in searches. If you’re having problems with your website rankings, then it’s a good idea to have a profession conduct an SEO audit. He can help you determine the problem and make the necessary changes so you can get the most from you online marketing efforts.


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