How to Perform a Basic SEO Audit
When was the last time you had an SEO audit for your website? If it’s been a while then it’s a good idea to do one to see how well your site is performing. Things are always changing and you need to keep up in order to maintain a strong online presence. You can hire a professional to perform the audit for you but another option is to learn how to do a basic SEO audit yourself.
This way, you can keep a close eye on your website and check your performance regularly. If you do find a problem or discover that you’re just not getting the results you hope for or expect, then you can call in an SEO professional. He can help determine what is causing the problem and make the necessary changes. Performing a basic SEO audit involves finding the answers to the following questions.
Is Google Crawling and Indexing Your Site?
This is the first thing you need to check because if the answer is no, then users can’t find you. You can use Google Webmaster Tools to help you determine how well the search engine is crawling and indexing your site. If you’re not getting the results you expected, this is a good time to call in a professional because you can’t rank well if people can’t find you.
Is Your Site User Friendly?
The next step is to determine how user friendly your website is. Do the pages load quickly? Is it easy to navigate throughout the site and to find the information you seek? Google Insights tool will help you determine how user friendly your site is and it’ll even provide suggestions if improvements are necessary.
Are You Using Bad SEO Practices?
Look for areas where you’re using bad SEO practices that could be affecting the quality of your site. For example, are you using relevant and appropriate keywords and phrases in your titles, tags, Meta descriptions and other content? Are you using the best SEO practices with images and posting only high quality content? Do you have any duplicate content posted on your site? Are you linking to internal pages that lead to content that’s been deleted or do you have any broken outbound links? If you find any of these bad SEO practices, make corrections right away.
Learning how to conduct your own basic SEO audits will help you keep your website up to standards and ensure that you’re implementing the best possible SEO practices. It’ll help you catch problems early before they have time to hurt your rankings, so you can maintain a very strong and active online presence.
After performing a basic SEO audit if you realize you need to make some changes, call an SEO expert to update your site. He’ll have the training and experience needed to get your site up to par in no time so you can increase your brand awareness and serve your customers better. Keep in mind this is just a basic audit to help you get a general idea of how well your site is doing. A professional will perform a more detailed SEO audit that will pinpoint even minor problems, which could be affecting where you rank in searches.