There are several factors that need to be implemented when optimizing a web page. Ttitle of the page, meta tags, head tags, alt and title attributes, HTML validation, hypertext links, keyword frequency among others. These factors are vital to achieve top rankings in all of the search engines. However, most search engine optimizers focus a little too much on the on-page optimization disregarding the most important objective of the web site which is pleasing the customer. Our SEO experts always have the end user in mind when optimizing a webpage that is why our team of professional SEO copywriters and optimizers colaborate with each other when doing on page optimization with only one objective in mind “SALES”.
Check List for On-Page Optimization
The following is the list of items SEOdriven experts optimize in a web page:
- Meta Tags (Title, Description, Keywords)
- Head Tags (H1, H2, H3…)
- Internal Linking Quantity
- Anchor Text
- Internal Linking Structure
- Keyword Rich Content
- keyword Frequency and Linear Distribution
- URL Re-Writing
- CSS Validation
- HTML Validation
The basic principle is to add keywords through out the page so that search engines recognize the page as relevant to the search. However, randomly adding keywords just to make them fit in the page for SEO purposes even in places that make no sense to the user is not effective. Professional Search Engine Copywriters can make the content of the page enticing for the customer and engage them into deeper sections of the site lowering significatly bounce rates and increasing ROI.