SEO Tips Straight from Google
How often have you struggle with SEO or wished that you just had a guidebook to help you get through it all? Chances are, you’ve been in this position before and you might not have known that there is help available.
Did you know that Google actually provides a Search Engine Optimization Starter Guide to help website owners know how to optimize in a Google-friendly way? Far too many business and website owners try to do SEO right and they forget to go straight to one of the leading sources for information on how to do it correctly.
This starter guide is free and available online in PDF format. Here is the Table of Contents showing you what you can expect to get from the guide.
Table of Contents
- SEO Basics
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improving Site Structure
- Improve the structure of your URLs
- Make your site easier to navigate
- Optimizing Content
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Dealing with Crawlers
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- SEO for Mobile Phones
- Notify Google of mobile sites
- Guide mobile users accurately
- Promotions and Analysis
- Promote your website in the right way
They use a sample site and go through the entire process with you to help you understand what they look for in a site. You will get step-by-step instructions starting with creating accurate page titles, making use of meta tags, improving structure of your URLs, making your site easy to navigate, using quality anchor text, providing quality and useful content, optimizing your images and so much more. It’s really a useful, complete guide to what Google is looking for from website SEO.
When You Need More Help
But sometimes you need help in more ways than just this guide can give you. Maybe you don’t understand what a certain part of the guide means, or maybe you just don’t know how to execute it yourself. You may have run into some violations and you need help cleaning your site up and sorting it out. When faced with these challenges, you need to hire a qualified professional expert in SEO to help walk you through the process. Sometimes it can be hard to pinpoint just where your problems are and changing one thing can make others worse. So don’t be afraid to seek help if you find yourself in this position.
You could have someone perform an SEO audit on your existing site to see where you stand and how to improve. You could hire someone to perform on-site SEO for you. Or you might need help optimizing your site, choosing relevant keywords and more.
If you have questions about SEO or a particular aspect of SEO on your website, you can contact us for professional help. We’re happy to help answer any questions you may have or help you with your website SEO.